Our Privacy Policy & Data Commitment

Effective Date: December 1, 2025 | Last Updated: December 1, 2025

This Privacy Policy describes how Lifeline Benefits (“we,” “us,” or “our”) collects, uses, and discloses information necessary to connect eligible consumers with service providers offering Lifeline and Affordable Connectivity Program (ACP) benefits.

1. Information We Collect

We collect personal and non-personal data directly from you and automatically through your use of our website.

A. Information You Provide Directly:

• **Contact & Identification Data:** Name, telephone number, email address, and physical address/Zip Code, necessary for eligibility checks and contact.
• **Eligibility Intent:** Information voluntarily provided by you indicating participation in a qualifying federal or state program (e.g., SSI, SNAP, Medicaid, VA Pension). This is crucial for matching you with appropriate providers.
• **Communication Data:** Information contained in any communication you send to us, including inquiries submitted through our Contact Us form.

B. Automatically Collected Data:

We use cookies and other tracking technologies to improve website performance, understand user behavior, and optimize our marketing efforts. This data includes:

• Browser type and operating system.
• IP address and geographic location.
• Referring website and pages viewed on our site (for analytics).

2. How We Use Your Information

We use the collected information for the following primary and secondary purposes:

A. Core Service Delivery (Primary Purpose):

• To check provider availability in your area based on the Zip Code you provide.
• To transmit your necessary contact and eligibility data (with your explicit consent) to **one** vetted mobile service provider to initiate your official Lifeline/ACP enrollment application.

B. Business Operations (Secondary Purpose):

• To analyze website traffic and user flow to improve website performance and user experience.
• To comply with legal and regulatory obligations related to our operation as a lead generator in the federal subsidy programs.

3. Sharing and Disclosure of Your Personal Data

We share your data only as necessary to provide our service, as we are a referral entity, not the final service provider.

A. Referral to Service Providers:

Your eligibility and contact data are shared with **one** carefully selected mobile service provider partner whose plans best match your eligibility status and location. This allows them to contact you and complete the final federal verification process (via the National Verifier).

B. Other Disclosures:

• With our marketing service providers (e.g., Google Analytics) solely for data analysis.
• In response to valid legal processes, such as a subpoena or court order, or to protect our rights or property.

**Crucial Disclosure:** We DO NOT sell, rent, or trade your personally identifiable information to third parties for general marketing purposes. Data sharing is limited to the successful connection with a Lifeline/ACP provider.

4. Your Privacy Rights

Depending on your state or location, you may have specific rights regarding your data.

A. Consent and Withdrawal:

By using our eligibility tools and submitting your contact information, you explicitly consent to the terms of this Privacy Policy and the sharing of your data with our service provider partner. You may withdraw this consent at any time, which will stop any future referrals from our side.

B. Requesting Data Deletion (CCPA/CPRA Compliance):

If you are a resident of California, you have the right to request deletion of the personal information we have collected about you, subject to certain legal exceptions. To exercise this right, please use the Contact Us form and specify that your request relates to privacy and data deletion.

5. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

6. Contact Us

If you have questions or comments about this Privacy Policy, please contact us exclusively through our designated Contact Us form: Lifeline Benefits Contact Page.